PROJECT SPACE.

DIS-PLAY.

What was involved in the Brief?

For the following brief, research into many types of packaging regarding usability, sustainability and social responsibility was needed to help develop a meaningful packaging solution for an existing packaging product. Whilst thinking of the packaging, the functionality must be taken into consideration, the types of materials which would be used and the pros and cons of manufacturing the packaging must be laid out. The development of the name and identity must also be created in conjunction with the packaging. In addition, the final artwork needs to be set up for print, with key communication on all packaging surfaces, including benefits, claims, instructions and any mandatory requirements. The final task of the brief was to create a 3D working prototype, as well as two (2) merchandising opportunities based on the customer experience.

What was involved in the Brief?

Going into this brief, I wanted to redesign a packaging that would interest me and create something that would be useful but also sustainable and can be repurposed into something else if need be. I decided to look into a shoe box and discuss different ways on how something used by everyone can be redesigned and pushed forward into a featured item. My way of looking at this brief and packaging was to find a way of removing the middle man (being the shoe box) in terms of seeing a shoe in the store and then displaying/putting it away in storage at home.I came up with a lot of material suggestions but the material that stood out to me was clear acrylic as it was durable and lightweight. The idea of the box being clear is so that you could display the shoes straight away and however you like. The door opens from the front for easy access when a lot of cases are stacked on each other. The vinyl is where the logo would be engraved on the box and the information stickers are clear so that they can be easily removed for when you want to showcase a clear storage system.