PROJECT SPACE.

Listen Out.

What was involved in the Brief?

Outdoor music festivals are iconic to Australian culture so for this brief, I was assigned to create a new identity and theme for an upcoming music festival. It was required to conduct research on all aspects of the event. The festival needed a complete re brand from their old identity and by doing so, a new logo was needed to be created along with a set theme that could be compatible with future collateral. The organisers of the festival required an identity to work in both vertical and horizontal formats and would also need to see how the design and theme applies to tickets, ticket lanyards, t-shirts and numerous advertisement banners for both physical and digital outcomes.

What was involved in the Brief?

The music festival I personally thought needed a rebrand was Listen Out because since 2014, they have kept and reused the same theme and their logo is appearing tired and outdated. I researched into Listen Out to find out what is it, their target audience, how publicly they become closer to the festival and also into competitors that had similar music artists, location, target audience and different festivals happening on around the same time. From this, I looked into themes and thought of conducting the new brand around the human body and their “senses”. This seemed to fit quite well as you would ‘hear’ the music at the festival. I used collage techniques to create the logo to form a mouth which enhances the ‘taste’ but also relates to verbally shouting, to emphasise the ‘hearing’. The tickets and lanyards used recycled paper which was textured to elaborate ‘touch’ and ‘sight’ but the lanyards also feature braille for each starting letter of the specified ticket. The logo also works well horizontally and vertically and the mouth was even used to tie the specified ticket to the logo.